November 28, 2023

3R Trail

Feel the difference

Truck Hero alterations identify to RealTruck

“When we started out the corporation practically 20 a long time in the past, we have been a tiny manufacturer of truck mattress addresses with around 180 workers,” stated Monthly bill Reminder, founder, and chief government officer. “In excess of the a long time we grew Truck Hero into a person of the most revered names in the aftermarket business with more than 5,000 workers and 35 destinations across North The usa. Our journey and achievements continue on currently as RealTruck. This essential and exciting milestone supports our extended-phrase development method, ongoing determination to product innovation, and alignment with the way shoppers now find out about and invest in their truck, Jeep®, and off-highway add-ons.”

“We’ve discovered that the best way to achieve and teach truck entrepreneurs about our products and solutions and the gains they present is as a result of a unified omni-channel tactic in alignment with our valued wholesale and OEM partners,” said Ryan Herman, govt vice president of profits. “We stay committed to increasing all channels of our small business, and will gas our foreseeable future expansion by inspiring thousands and thousands of truck house owners to remodel their trucks, Jeeps® and off-road cars with the field-leading manufacturers we structure, manufacture, and offer. It will be small business as usual with our specialist companions who will go on to engage with our Truck Hero income workforce to support the developing demand from customers we will produce for the manufacturers we manufacture and provide.”

RealTruck began the rebrand with its “In The Real” campaign, which introduced past month with a collection of Television set commercials and “Off-The-Grid Coin” contest. The countrywide party incentivized truck fanatics to undertaking into the wilderness on Countrywide Get Outside Day.

“We want to inspire tens of millions of truck entrepreneurs to go after the art of the possible and transform their stock trucks into ‘Real Trucks’,” said Tony Ambroza, main development officer. “We will continue on to generate broad class recognition and desire with truck entrepreneurs who realize all the added benefits our remarkable items offer. RealTruck will be their spouse from ideation to set up.”

For much more information on the rebrand, visit

About RealTruck
RealTruck is the leading vertically built-in truck, Jeep® and off-highway parts and accessories enterprise in North The united states. Headquartered in Ann Arbor, Mich. with more than 5,000 workers and 35 destinations throughout North America, the company is an revolutionary market major on the internet retailer and producer. is the greatest resource and digital vacation spot for these who adore and are living a “Actual Truck” life-style. Fueled by its buyer-very first way of thinking, RealTruck consistently designs, develops, manufactures, and sells industry-defining solutions with much more than 570 patents and escalating. RealTruck’s portfolio of 28 powerhouse merchandise models are #1 or #2 (in U.S. sector share) in just about every of their main groups. Its substantial omni-channel strategy makes it possible for RealTruck to serve clients wherever they’re exploring, looking into, and buying for products on line at or throughout the Truck Hero Pro Channel, which consists of far more than 12,000 seller locations and automotive (OEM) partnerships. RealTruck is engineered to produce a seamless client journey from idea to set up. For a lot more information and facts, check out

Media Get hold of:
Sarah Collins
[email protected]

Resource RealTruck, Inc.