November 28, 2023

3R Trail

Feel the difference

Truck Hero adjustments name to RealTruck

Foremost branded maker and on the web retailer to lengthen purchaser loyalty and consciousness with all truck owners

ANN ARBOR, Mich., July 12, 2022 – RealTruck, the leading on the internet retailer of aftermarket truck areas and equipment, will become the new name of the Truck Hero organization effective immediately. has operated as Truck Hero’s e-commerce arm and consumer brand name considering that 2015. As truck owners’ preferences and obtain styles evolve, the name adjust reinforces the company’s determination to increase shopper recognition and fascination in the truck extras group and to continue to deliver extraordinary benefit and experiences to buyers. This, in switch, will benefit the company’s dealer and installer companions.

“When we commenced the firm almost 20 a long time ago, we have been a little maker of truck bed addresses with approximately 180 personnel,” mentioned Bill Reminder, founder, and chief executive officer. “Over the yrs we grew Truck Hero into one of the most highly regarded names in the aftermarket business with much more than 5,000 workers and 35 places throughout North The usa. Our journey and accomplishment carry on these days as RealTruck. This vital and fascinating milestone supports our lengthy-phrase progress technique, ongoing dedication to item innovation, and alignment with the way people now learn about and invest in their truck, Jeep®, and off-street equipment.”

“We’ve identified that the very best way to arrive at and instruct truck house owners about our merchandise and the added benefits they supply is as a result of a unified omni-channel approach in alignment with our valued wholesale and OEM associates,” explained Ryan Herman, executive vice president of profits. “We continue to be dedicated to developing all channels of our organization, and will fuel our long term development by inspiring tens of millions of truck house owners to completely transform their vans, Jeeps® and off-street cars with the business-primary models we layout, manufacture, and provide. It will be enterprise as regular with our skilled partners who will continue on to interact with our Truck Hero revenue workforce to aid the growing demand from customers we will make for the makes we manufacture and offer.”

RealTruck begun the rebrand with its “In The Real” campaign, which launched final thirty day period with a collection of Tv set commercials and “Off-The-Grid Coin” contest. The nationwide celebration incentivized truck lovers to venture into the wilderness on Countrywide Get Outdoors Working day.

“We want to inspire hundreds of thousands of truck homeowners to go after the art of the probable and transform their inventory vans into ‘Real Vans,’” mentioned Tony Ambroza, main growth officer. “We will proceed to crank out wide class awareness and fascination with truck owners who comprehend all the advantages our remarkable products deliver. RealTruck will be their lover from ideation to set up.”

For additional information on the rebrand, take a look at

About RealTruck
RealTruck is the premier vertically built-in truck, Jeep® and off-road pieces and add-ons company in North America. Headquartered in Ann Arbor, Mich. with around 5,000 personnel and 35 spots across North The united states, the organization is an modern industry major on line retailer and company. is the supreme source and electronic location for individuals who appreciate and reside a “Real Truck” way of living. Fueled by its buyer-first mentality, RealTruck consistently patterns, develops, manufactures, and sells sector-defining products with extra than 570 patents and developing. RealTruck’s portfolio of 28 powerhouse merchandise manufacturers are #1 or #2 (in U.S. industry share) in each and every of their key types. Its comprehensive omni-channel strategy lets RealTruck to serve customers wherever they are looking, studying, and shopping for products and solutions on the net at or across the Truck Hero Pro Channel, which contains much more than 12,000 dealer areas and automotive (OEM) partnerships. RealTruck is engineered to deliver a seamless buyer journey from plan to installation. For much more information and facts, go to

Media Call:

Sarah Collins
[email protected]