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heatherwick studio envisions vibrant park with motorcycle hub for harley-davidson in milwaukee

heatherwick models vivid park for harley-davidson

 

British architecture organization Heatherwick studio and Harley-Davidson have unveiled options for a group park in the famed bike manufacturer’s headquarters, the Juneau Avenue Campus, in Milwaukee, the US. The undertaking aims to completely transform the concrete site into a vibrant community park that can be used by every person, including workers and neighborhood citizens.

 

‘Our intention is to turn this historic factory land into a new community park for the men and women of Milwaukee. We want to make an fascinating community house wherever people today can arrive with each other with pals and family and expertise the wildness of mother nature together with spaces for foods, effectiveness and enjoy. The ambition is to emphasize and celebrate renewed daily life in the Near West Side of this really unique town,’ shares Thomas Heatherwick.


the project aims to transform the concrete internet site into a vivid general public park open to everyone | all pictures courtesy of Heatherwick studio

 

 

motorbike amphitheater ‘hub’ that encourages togetherness

 

Heatherwick Studio (find extra below) has been commissioned to make a style that will rework the internet site into a ‘soulful environmentally friendly accumulating area.’ At the coronary heart of the park, the architects program ‘The Hub,’ a sunken, multi-use, round function house with tiered seating amid lush vegetation. The amphitheater-like format is described by a combination of motorcycle entry and turning circles, parking bays, walkways, crops and seating, and 360-degree viewpoints. The structure promotes the notion of togetherness for the neighborhood, motorcyclists and workers alike.

 

The Hub is manufactured of 10 various domestically sourced bricks, purely natural wood and weathered steel with a heat patina. In just one way, it gives a perspective of the brick buildings of Harley-Davidson’s original headquarters. On the other facet, visitors will see a park planted with 120 indigenous plant species, which include 20 species of trees and 100 species of perennials, some of which are sacred to the Forest County Potawatomi.

 

heatherwick studio envisions vibrant park with motorcycle hub for harley-davidson in milwaukee
at the heart of the park, the architects have envisioned ‘the hub,’ a sunken, multi-use event house

 

‘Milwaukee is the area we have proudly identified as household for 120 several years. We want Harley-Davidson’s presence in Milwaukee to be far more applicable than at any time just before, for our group, workers and our shoppers,’ claims Jochen Zeitz, Chairman, President and CEO of Harley-Davidson (uncover much more right here). ‘It’s important to us to defend and enhance this part of our heritage in a way that is aligned to our technique, ensuring that it will be applicable to generations to arrive. Kicking the task off in our 120th yr underscores both equally the relevance of the task and the motivation that we are building to Milwaukee. We are quite proud by the do the job of the Harley-Davidson Foundation in spearheading this project, which builds on the $30 million donated by the Motor Corporation to the Foundation considering the fact that 2020.’

heatherwick studio envisions vibrant park with motorcycle hub for harley-davidson in milwaukee
‘we want to make an remarkable local community house exactly where people can arrive with each other with friends and family’ shares Thomas Heatherwick

heatherwick studio envisions vibrant park with motorcycle hub for harley-davidson in milwaukee
the amphitheater is described by a mixture of motorbike access and turning circles, parking bays, walkways, crops and seating

 

 

undertaking information: 

identify: Juneau Avenue
architects: Heatherwick studio
customer: Harley-Davidson
spot: Milwaukee, Wisconsin

myrto katsikopoulou I designboom

jan 13, 2023