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Global Automotive Augmented Reality Head-Up Display

Wilmington, Delaware, United States, Aug. 17, 2023 (Globe NEWSWIRE) — Transparency Market Research Inc. – The worldwide automotive augmented reality head-up exhibit (AR-HUD) market is projected to flourish at a CAGR of 26.3% from 2023 to 2031.

As for every the report revealed by TMR, a valuation of US$ 1.1 billion is anticipated for the industry in 2031. As of 2023, the market for automotive augmented reality head-up displays (AR-HUD) is anticipated to near at US$ 160 million.

Augmented truth head-up screen (AR-HUD) enhance driver situational awareness as these AR-HUD techniques supply actual-time details right in the driver’s line of sight, improving the driving knowledge by displaying navigation instructions, velocity, traffic alerts, and other important facts without necessitating the driver to choose their eyes off the street.

The expanding advancements in technology are envisioned to improve the adoption of AR-HUDs in contemporary autos, therefore contributing to the automotive augmented truth head-up screen (AR-HUD) sector growth. Rising adoption of ADAS (Innovative Driver Support Programs) is also expected to fuel augmented actuality head-up display screen (AR-HUD) market place improvement during the forecast time period.

Rising disposable incomes and surge in dwelling requirements around the world, expanding shopper preference for innovative and technological innovation-loaded motor vehicles is predicted to push the automotive augmented actuality head-up display (AR-HUD) sector growth for the duration of the forecast interval.

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Current market Snapshot:

 Report Coverage  Details
 Market Revenue  US$ 130. Mn
 Estimated Price  US$ 1.1 Bn
 Growth Rate – CAGR  26.3%  
 Forecast Period of time  2023-2031
 No. of Pages  180 Pages
 Market Segmentation  By Element, PGU Know-how, Screen Material, Car or truck Style, Income Channel
 Regions Covered  North America, Europe, Asia Pacific, Middle East & Africa, South The usa
 Companies Covered  Robert Bosch GmbH, Alps Alpine Co., Ltd., Clarion, Continental AG, DENSO Corporation, Garmin Ltd., Nokia, Huawei Systems Co., Ltd., HARMAN Worldwide, LG Screen Co., Ltd., FIC Group, Magna Intercontinental, Marelli  Holdings Co., Ltd., Mitsubishi Electric powered Corporation, Nvidia Company, Panasonic Company, Pioneer Company, Texas Instruments, Toshiba Corporation, Valeo SA, Visteon Company, Yazaki Company, ZF Friedrichshafen AG, UniMax Electronics Inc., Others

Important Takeaways from the Market Study

  • As of 2022, the automotive augmented truth head-up displays (AR-HUD) sector was valued at US$ 130 million
  • By car or truck form, the passenger cars and trucks car or truck kind phase is predicted to keep a superior earnings share in the course of the forecast interval
  • Primarily based on PGU technologies, Slim-Film-Transistor Liquid-Crystal Show (TFT-Lcd) PGU technologies segment accounts for the highest market place share
  • Centered on sales channel, the OEM segment is predicted to make significant revenue during the forecast time period.

Automotive Augmented Truth Head-Up Show (AR-HUD) Sector: Essential Trends and Opportunistic Frontiers

  • Maximize in driver basic safety norms by regulatory businesses in numerous locations and the value of minimizing interruptions, which could drive the adoption of AR-HUD techniques.
  • Growing demand from customers for luxurious and top quality vehicles in the automotive business, the increasing emergence of Circumstance (linked, autonomous, shared, and electrical) systems, increase in sustainability developments, and shifting customer actions, to enhance the industry need in the course of the forecast time period.
  • Expanding technological innovations and improvements in AR technology have improved screen systems, far better graphics processing, and developments in head-up screen projection programs have all contributed to enhancing the high quality and performance of AR-HUDs.

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Automotive Augmented Reality Head-Up Display screen (AR-HUD) Market place– Regional Assessment

  • North The united states, is envisioned to dominate the automotive augmented actuality head-up screen (AR-HUD) marketplace during the forecast period of time owing to the existence of a experienced automotive market with a historical past of adopting highly developed technologies. AR-HUD adoption is influenced by the desire for higher-tech capabilities and security enhancements.
  • The Asia-Pacific is expected to account for a significant share of the automotive augmented truth head-up display screen (AR-HUD) industry. The speedy enlargement of the automotive sector and expansion in the middle-class population, improve in disposable earnings. Escalating need for superior automotive systems in nations like China, Japan, and South Korea, drives the industry demand.

Competitive Landscape

The automotive augmented fact head-up screen (AR-HUD) marketplace is hugely fragmented with the existence of a substantial amount of sector gamers. The leading gamers in the market place are investing in new product or service growth, mergers, and acquisitions to gain a competitive edge. Transparency Market Research has profiled the next players in its worldwide automotive augmented actuality head-up exhibit (AR-HUD) sector report:

  • Robert Bosch GmbH
  • Alps Alpine Co., Ltd.
  • Clarion
  • Continental AG
  • DENSO Corporation
  • Garmin Ltd.
  • Nokia
  • Huawei Technologies Co., Ltd.
  • HARMAN Worldwide
  • LG Display screen Co., Ltd.
  • FIC Team
  • Magna Intercontinental
  • Marelli Holdings Co., Ltd.
  • Mitsubishi Electric powered Corporation
  • Nvidia Company
  • Panasonic Company
  • Pioneer Corporation
  • Texas Devices
  • Toshiba Corporation
  • Valeo SA
  • Visteon Company
  • Yazaki Corporation
  • ZF Friedrichshafen AG
  • UniMax Electronics Inc.
  • Many others

In November 2020 – UniMax, the automotive electronics structure and producing business owned by ASUS Team, today declared the world’s very first augmented-truth head-up exhibit (AR HUD) with mirror-array vision extender (MAVE) technology. The UniMax AR HUD delivers a innovative new process of exhibiting genuine-time details on vehicle windshields that is scaled-down, less costly, and much more electricity effective than competitor solutions.

clarion offers infotainment answers that deliver multimedia, navigation, and connectivity features to greatly enhance the in-car or truck encounter for motorists and travellers. Clarion’s navigation devices supply motorists with authentic-time mapping, flip-by-convert directions, and points of curiosity information.

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Automotive Augmented Fact Head-Up Display (AR-HUD) Industry- Key Segments


  • AR Navigation
  • Extremely-large 13° x 5° FOV
  • Marked Lane Violation Warning
  • Pedestrian Warning
  • Entrance Vehicle Length Warning
  • Lane Modifying Advice
  • Improved Rain-Fog Display screen
  • Other people

PGU Technological know-how

  • Slim-Movie-Transistor Liquid-Crystal Display (TFT-Liquid crystal display)
  • Digital Light Processing (DLP)
  • Liquid Crystal-on-Silicon (LCOS)
  • Laser Scanning Projection (LSP)

Screen Content

  • Passive Facts Exhibit (Pace, Navigation Instructions, and Basic safety Warnings, etcetera.)
  • Active Info Exhibit (Gesture Manage or Eye-tracking Know-how for Interaction, etcetera.)

Motor vehicle Kind

  • Two Wheelers
  • Passenger Vehicles
  • Gentle Commercial Cars
  • Large Responsibility Vehicles
  • Buses and Coaches
  • Some others

Revenue Channel


  • North The us
  • Europe
  • Asia Pacific
  • Center East & Africa
  • South America

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